7 Ways To be a Better Designer: SEOs and Clients Will Thank You

7 Ways To be a Better Designer: SEOs and Clients Will Thank You

Search engine optimizers (SEOs) and web designers don’t always get along. To SEOs, web designers can sometimes be a little too concerned with looks, missing important elements that may help create more conversions for a site; to web designers, SEOs can make changes that ruin the overall aesthetic of the site; however, SEOs and web designers don’t have to work against each other, and these 7 things will help you be a better designer while keeping your SEO happy.   1. Calls to Action A call to action is anything that gets a site visitor to do something, and may lead to things such as having visitors contact the business, answer a questionnaire, or join a mailing list. Calls to action need to be direct. Putting “Send” on a contact form is weak; “Contact us for a free consultation”, on the other hand, entices users, both because it asks them to do something and has a no-risk, free offering. From an aesthetic web design perspective, calls to action can work well with a theme, so long as the call to action button is prominent and draws the eye. Orange is typically considered the most eye-catching color, but whatever stands out for your color scheme is fine. SEOs love calls to action because they lead to more conversions, and that, ultimately, is what their clients are looking for.   2. Foundational 301 Redirects 301s can make or break a website redesign. If old pages aren’t properly directed to pages on the new site, tons of SEO strength can be lost. If you’re fixing up a site, proper 301s can help...
Download wpStickies v2.1.1 – The Premium Image Tagging Plugin Free

Download wpStickies v2.1.1 – The Premium Image Tagging Plugin Free

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